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Setup Periodic Campaign

This is a tutorial on how to activate Periodic (once) Campaigns from Simply Selfcare Dashboard

  1. Log into your Loyall Dashboard (Campaign builder) by visiting Loyall website. Click here
    1. Your password have been sent by email, with subject "login til dashboard" 
    2. If you can't find your password, please email; marked@loyall.no
  2. Press "Create Campaing" in top left corner.
  3. Choose sending type "Once"
  4. Choose campaign type "Newsletter"
  5. Choose when you want to sent your communication. 
    1. "Now" is often used to send newsletters
      1. The email will be in batches, within a short time period.
    2. "Delay" is often used to build a "digital customer journey"
      1. Choose how many hours, days, weeks or months you want to delay the message. 
        1. The time period of delay will be calculated from "trigger event" (Campaign activated)
    3. "Sqeduel" is mostly used if you want the campaign to be sent at a specific time.
      1. Choose preferred mailing time in the dropdown.

Tip

Add multiple "once" campaigns in parallel, and schedule them at different times.
  1. Choose the loyalty of your customers. 
    1. Choose "all" to communicate with all 
      1. Every visitor who actively accepts your communication.
    2. Choose "first time visitors" to segment a targeted message to;
      1. those who visit your venue for the first time.
    3. Choose "loyal customer" to segment a targeted message to;
      1. your own definition of loyal customers. Pick the number of visits who define your perfect audience, and choose between "all time", or choose a specific time period.

Tip

Do you have a special offer that you only want to send to your loyal customers?
Select "loyal costomers" "number of visits" = "2 or more" and checkbox "all time"
Do you want to reach as many as possible?
Select "all"

Choose which sending channel you prefer 

  1. "SMS"
    1. Often used for messages that request quick response.
      1. 90% of SMS is read the first 4 minutes, 98% of all SMS is being read.
    2. Cost for sending SMS is 0,59NOK, and the "will cost" estimates the cost for your campaign. 
  2.  "E-mail"
    1. Often used for digital customer journey, periodic newsletters, marketing campaigns
    2. Cost for sending Email is Free

Tip

If your recipients are lower than desired, add milder segmentation.
Template builder makes it easy to drag and drop pictures and text to create a stunning newsletter.
  1. Press "Compose" to access the campaign builder.
  2. The builder contains a drag and drop menu
    1. click & drag the logo field in the top of your campaign. 
    2. click & drag preferred content blocks.
    3. click & drag and add text.
    4. click & drag and browse pictures.
    5. click & drag and link trigger button
    6. click & drag and link social media buttons
  3. After you have added some pics and text, your campaign can have similar structure as picture shown below. 
    1. Every time you add a new block, the "properties" field opens, here can you make changes to the specific block.
  1. Press "Save Template" when finish.
Code Editor is often used if you have build a campaign in another Mailing system, and instead of building it twice, you can copy paste within 2 minutes. 
  1. Export your campaign from (example MailChimp) to your local computer
  2. Open your downloads 
    1. Open the HTML file in Xcode or another similar HTML reader.
  3. The Campaign will open as a code document, copy the whole document (cmd "c")
  4. Click on Code Editor in the template builder, select all (CMD "a"), and delete all text (DEL)
  5. Paste what you copied in Loyall Code Editor (cmd "v")
  1. Once you have designed your communication, either its with Basic setup or Loyall Template builder, you can send yourself a "Test Campaign" to see how the campaign actually look. 
  2. As long as your design looks how you wanted, and all click links are working as they should, you can activate your campaign by pressing "Activate" 
  3. Your campaign will be added to the queue and sent based on your chosen criteria. 
    1. You will be redirected to a status page over your campaign, where you can see the campaigns sent actionstrigger eventssegmentation and press to see online Campaign preview. 
    2. Check the "target segmentation" and make sure that the values is in line with your wishes.
    3. Campaign rapports can be followed live on the campaign summary page. Click here 

We recommend checking the campaign results in the Campaign Summary.

A typical one-time campaign has generated its campaign results after 48h.
Check the Campaign overview after that time period and analyze the result.