10 Email content ideas

In this article, we will provide ten examples of wildly successful email marketing ideas to help captivate travellers, increase loyalty, and give a reservation boost.

When a traveller signs up for your emails, it’s time to roll out the red carpet. Send your new contact a welcome email with a warm greeting and information that encourages the subscriber to learn more about your brand.

1. Provide travel inspiration

• To create inspiration for travellers we recommend implementing pictures to spark the imagination. With the use of pictures in the email marketing campaign the customer can visualise themselves in your locations, the traveller’s location, strolling the city, etc. 
• Being visible online is crucial to connecting with your fellow travellers. Remember to link to your social media platforms, such as Instagram, Facebook, and/or YouTube. Link to your TripAdvisor as well to showcase reviews and relevant information. When someone is choosing their vacation, they tend to look at the place/locations/product on several platforms to help make a decision. Make sure your content is shining and provides sufficient content. 
• As 1,46 billion people travelled in 2019 the focus has shifted from "only" visiting the popular tourist destinations to discovering the world and visiting low-key destinations. Promote your location and attract new customers.

2. Personalise travel ideas and deals

• A personalised email is more relevant to a subscriber, which makes it more likely to be opened and click through.  
• To personalise emails, you should capture information from your subscribers, or use data from other third-party apps like your Loyall System, e-commerce app, or your customer relationship systems (CRM). Every piece of information you gain provides more insight into your customer and gives you the ability to provide customised travel offers.

3. Provide gift ideas on holidays

• When a holiday rolls around, send travel ideas. People are always hunting for a great gift, so why not encourage them to think outside of the gift-giving box?
• Flight Centre sent its subscribers an email on Mother’s Day that said, “Brunch is nice, but a trip is better.” It’s humorous, timely and most importantly, it could encourage two bookings – not just one.

4. Provide testimonials

• Travellers aren’t just scouring the web for the most affordable trip; they’re also reading reviews. Ninety-three percent of travellers worldwide say their booking decisions are influenced by online reviews, according to research from TripAdvisor.

5. Encourage travelers to join your loyalty program

• Creating loyalty in the travel and hospitality business is hard. Many challenges occur but providing relevant content and providing a good user experience will only make the business gain in return. Travellers tend to search for the best deals rather than favour a specific brand. However, if you have a rewards program, you can use it to encourage loyalty and repeat business.

6. Give loyalty members incentives to travel

• After attracting subscribers to your loyalty program, you can send emails that are specific to this niche. Consider segmenting this list into smaller groups based on buying behaviour, popular destinations, or location.

7. Provide access to experiences

• Travellers are looking for an experience, not just a destination. That’s why it’s important to promote activities that are available to travellers. By focusing on the journey and not just the destination, you can create memorable customer experiences.

8. Offer a limited-time deal

• Considering the priority of great pricing, send emails to your subscribers that give them the chance to take a great trip for an unbeatable price. Show subscribers how sweet these deals are by putting a time limit on them.
• Pricing is quite important for the traveller and is heavily weighted upon when booking.

9. Give travellers a chance at spontaneity

• The time spent when planning a trip variate from person to person. Some are more spontaneous whilst some need more time. It takes around six to eight months on average when planning a vacation according to research. However, not every traveller invests that kind of planning time.
• In fact, some travellers are looking to get away quickly. Give subscribers the chance to take a spontaneous trip with a can’t-resist email offer. Provide a great discount, go live on social media, and promote in email marketing. For more tips visit this article.

10. Provide great customer service - online and at location 

• Showcase your brand both online and at the location. Provide a little extra when your visitors stay at your hotel by seeing every customer as an individual. This goes for email marketing as well. Create an email marketing campaign that will make your use